I’ve been doing some research for a couple of sites I’m working on and I wanted to share some tips. If you’re a small business owner this is probably a must.
There are many, many factors about your website that determine how well it does in a Google search – how close to the top of Google Page One does it get? Have a look at the image below. I’ve done a Google search for my client’s core product and I’ve listed and colour coded the different results in a table:
- Google ads – yellow
- Google Businesses – pink
- Organic results:
On-line Business Directories – blue
Other organic results – white
This search offered me 21 results on the first page:
- 7 Google Ads
- 3 Google Businesses
- 10 organic results, but 7 of those are business directories
- Some businesses appear multiple times:
They may have a Google Ad or be a Google+ Business, they may appear as an organic result in their own right and they might also show up in one, or more, of the Business Directory Listings: yell.com, 192.com, allinlondon.co.uk etc. Most directories offer free accounts, they also offer paid accounts where you can include your logo, more links, pictures and an enhanced description.
- So only 3 organic listings were for an actual business websites.
Conclusion: If you want Your Small Business to start showing up on the front page of Google you’d be a fool not to be listed on the appropriate Business Directories.
Doing a comparison like this also tells us lots more about the competition, I’ll come to that in future blog posts. Please feel free to leave a comment and let me know if this article was of interest to you.
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