Vinyl Deptford is a record shop, vegan cafe and gallery space. They wanted to increase awareness of their business by updating their social media pages and website.
Times are tough on the high street and Vinyl Deptford decided they wanted to better use social media to increase awareness of their products and services. They have been established for 5 years and already have a visual identity, website and social media presence.
However, the website was underused and their social media pages had incomplete and out of date info and no consistent visual identity. The plan was:
- update info on all social media
- implement consistent branding across social media
- re-fresh the website ensuring it requires minimum future maintenance
- create and implement a social media posting schedule.
Vinyl Deptford required a low maintenance website. Instagram and Facebook posts appear in the sidebar and update automatically, giving the site a regular re-fresh. The simple two page site features:
- updated visual identity
- info on all product and services
- new photography
- a testimonial
- opening hours
- contact details
- links to all Vinyl Deptford’s social pages
- a map
- easy to use share buttons.
Social media schedule and posting
Vinyl Deptford needs to keep their customers informed about three things: records; food & drinks; events. Using Buffer we schedule automated posts to Facebook, Twitter and Google+ throughout the week, Vinyl Deptford also posts as and when. All events at Vinyl Deptford have event pages, so we share those at relevant times, new food and drink photography is also shared.
Vinyl Deptford has quite a Facebook following, as well as keeping them informed, we also want them to be entertained. We post cover art or videos of records currently in stock and we also repost relevant articles from the music press.
Google & Google Business
Even though Vinyl Deptford doesn’t have a big following on Twitter or Google+ a search for ‘buy records Deptford’ offers results from them pushing less relevant info off the front page. Ensuring your business has complete and correct profiles on Google Business and other social media channels will ensure you show up in the right places. Plus, if you are a high street business a listing on Google Maps is essential.
Now that the site and social pages are looking good we’ll be keeping a close eye on them to see how we can further increase awareness and sales.
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